TOTES ADDS COLOR
Welcome to a mock-up digital magazine from my Copywriting for Advertising class
OVERVIEW
The Brand ....................................................... Totes
The Product .............................................. Rainwear
The Mission .............................. Consumer Increase
The Audience ............................... Colorblind Women
Be equally representative as educational. With an emotional appeal intended, we curated a testimony from two sisters where one was color blind and the other was not being sure to incorporatethe different kinds of color blindness for inclusivity
CONSTRAINTS
Visuals
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Rainbow
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Sisters
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Color blindness wheels
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Copy
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Inclusive
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Emotion
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Uplifting
FINAL DELIVERABLE
Official logo
Testimony
Invites readers to share
Call to Action
Color blindness
representation
REFLECTION
I was able to educate myself on the topic of colorblindness and how it affects significantly more men than women. Choosing to showcase women in this advertisement was to acknowledge that even though there are less women who struggle, their representation is just as important.
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Skills Practiced ..................... Adobe Photoshop - Masking
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Collaborated with Mattie Heflin