BEATS BY DRE
Welcome to a multimedia campaign targeting neurodivergent athletes for my Elements of Creative Advertising class.
OVERVIEW
The Brand ............................................................. Beats by Dre
The Product ............................... Beats Studio Pro Headphones
The Mission .................................................. Product = Purpose
The Audience ........................................ Neurodivergent Athletes
Through research we found that a common struggle of neurodivergent people is noise sensitivity which in an athletic atmosphere is quite common. With Beats, athletes will be able to choose the sound, if any at all, that fits them best.
CONSTRAINTS
Audience
Athletes
Neurodivergent
Inviting
Inclusive
Visuals
High Contrast
Interactive
Glow
#E01F3D
(Alizarin Crimson)
Copy
Inclusive
Bold
Memorable
NeuzeitGro Font
SKETCHES
FINAL DELIVERABLES
Picks up environmental sound
AI subject
REFLECTION
We were tasked with choosing an off the shelf product that best fit our audience. I utilized my real world relationships and experience with neurodivergent athletes to come up with this campaign. Alongside my teammates, I strengthened my research skills and personally strengthened my photography and Adobe skills.
Skills Practiced ............ Photography, Adobe: Photoshop, Illustrator, Premiere Pro