VISUAL COMMUNICATION DESIGN
Welcome to an introduction to the theories and methods of design for visual communication. Gained knowledge of various techniques needed to produce the design materials that go into print and electronic publications.
OVERVIEW
(CSEMSC) Central Shenandoah Emergency Medical Services Council, who have been serving since 1979, is a charitable organization 501(c)3 that serves to “cultivate and support our region’s EMS agencies and providers as they provide excellent emergency care to all people in need”. The organizations they assist are credible under the Virginia Board of Health and have been reported to have served a population of 300,000 with approximately 1,800 EMS providers. There are EMS agencies in the counties of: Augusta, Bath, Highland, Rockbridge, and Rockingham. There are EMA agencies in the cities of: Buena Vista, Harrisonburg, Lexington, Staunton, and Wanesboro.
Bugs!
CONSTRAINTS
Color Analysis
​Positive
Calm
Comforting
Medical
#025DC5
RGB 2 93 197
CMYK 89 63 0 0
#003F77
RGB 0 63 119
CMYK 100 78 27 11
Typography
Using Hind as the initial and overall typeface, the Hind SemiBold is the font chosen for this design. This font was altered with Adobe Illustrator and made to fit flush with each letter. E was extended, M was bolded, and both S’s as well as the C were straightened and extended.
FINAL DELIVERABLES
MEDIA PLAN
REFLECTION
Throughout this project I strengthened my skills in Adobe Illustrator and Adobe InDesign. I used Illustrator to create the initial design and InDesign to create the brand guide which was sent to the representatives on the Central Shenandoah Emergency Medical Services Council. I designed this logo to be welcoming and fit the want of incorporating the star of life. I wanted the continuous flow of the lettering to represent the continuous support the CSEMSC provides.